For those wondering “Why Blue?”
Blue is the color of PrEP (Truvada) and one of our main platforms is that we want everyone to become educated about PrEP and PEP; it’s a great symbolic color choice.
“Blue” is also the color of depression and part of the HIV Smart campaign is increasing awareness of how approximately 2/3 of people living with HIV also suffer from depression. Depression which is often increased due to stigma.
