“Why Blue?”

For those wondering “Why Blue?”

Blue is the color of PrEP (Truvada) and one of our main platforms is that we want everyone to become educated about PrEP and PEP;  it’s a great symbolic color choice.

“Blue” is also the color of depression and part of the HIV Smart campaign is increasing awareness of how approximately 2/3 of people living with HIV also suffer from depression. Depression which is often increased due to stigma.